Eve Yeo started the IDEOLOGY as a independent zine in 2015.

Focused with the aim of reintroducing solidarity in an age of individualism, the IDEOLOGY is all about what it means to work together in collective action and investigating how a late-capitalist state affects togetherness.

By understanding our pursuit of happiness, we can hopefully comprehend our own motivations and seek to resolve those anxieties. How does institutional oppression and popular culture affect the psychology of the modern person? Capitalism and meritocracy created an age of passive individualism, but true power lies in the informed and united collective.


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